JC Penney Course Handout
June 6, 2008
Motivating Others
Carry over & review from last class:
| 1. | motivated | a. | assess |
| 2 | colleagues | b. | productive |
| 3. | peers | c. | effect |
| 4. | perform | d. | income |
| 5. | rivals | e. | equals |
| 6. | gauge | f. | driven |
| 7. | earnings | g. | nasty |
| 8. | impact | h. | carry out |
| 9. | sour | i. | coworkers |
| 10. | efficient | j. | competitors |
Motivating Others Conversation
A: I’ve been noticing that my employee output has been getting lower lately. What do you do when that happens?
B: First you have to assess the situation and come up with some reasons why the output might be low.
A: I have no idea why. I’m nice to everyone and I pay them all quite a high salary.
B: What about bonuses or anything commission based? What sort of financial incentives do you give them?
A: They all have a good medical plan and I give them all a New Year bonus.
B: That’s great but it seems like the workers get the same amount of money regardless of what they do? From their perspective, what is the motivation to work hard?
A: Well, I do my best to verbally encourage them with a job well done. Commission seems like a good idea but it would be hard to do in our industry.
B: Maybe think about employee stock options or profit sharing. Give them ownership in the company. Make them feel that they will be rewarded for their efforts.
Discuss
- What are your thoughts on these methods for motivating others? Do you believe they are effective?
- What other methods of motivation do you know of or use? How effective are they? (Give examples)
Motivating Others Plan
Create a plan for motivating others or teams in JC Penney. Give details on:
What the motivational plan would entail:
Why the plan is needed (and therefore be of real value):
What resources or buy-in would be needed to implement the plan:
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